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There are really three key considerations to getting good results from setting objectives:

  1. Make sure your organization is strategically aligned behind what the goals of the company are so that everyone is pulling in the same direction.
  2. Make sure your objective setting is measurable so you can tell whether anything is getting done towards them with clarity.
  3. Make sure your objective setting is motivational, building excitement and momentum from the group and thus getting the best productivity towards those objectives.
  4. Make sure your company goals that are now cascading down through your organization (we hope) are aligned to produce things that the market will actually want from you.

Reference Kevin Coe on Quora

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