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There are very few companies that have a single goal that they hope to attain for the duration of their business. The reality is that goals and objectives at the top of the executive management chain can very much differ from those in different departments throughout the organization. That often means that a company can be pulled in several different directions as opposed to having all employees on the same page, working towards a common goal. This is where the aligning of goals and objectives becomes somewhat critical so that the organization does not become fractured.

Before a business can even think about aligning goals and objectives, they have to ensure that everyone in the organization is aware of what those goals are in every department of the company. It has to be understood that the only way a positive result can be reached is if everyone within the common moves forward with the spirit of cooperation in mind. In order to do so, the lines of communications have to remain open from the executive level, all the way down through every single department in the company. It’s that communication that tends to be the stumbling block for many businesses, with the detachment usually starting at the top. Management by Objectives (MBO) is how many businesses are looking to bridge the gap from top to bottom, so that everyone is kept in the loop.

Much of the heavy work is going to fall on management when an MBO style is adopted by a company. They have to make sure that every decision made at the executive level is passed down through the ranks via memos, e-mails, and other forms of communication. When new goals are added into the mix, it’s important that they compare that to existing plans so that the act of aligning goals and objectives can be done seamlessly, with everyone made aware of the shifts in plans, no matter how subtle. A good manager will also not sit idly by and accept changes if they know that doing so will hurt the business. The executives are charged with setting goals and objectives, but they may not always be totally aware of how those changes can affect each level of the business. A great goal can look great on paper, but may not really be valid when put into effect.

Aligning goals and objectives is the most effective way for any business to improve their chances of eventually attaining all of their goals. This virtually ensures that everyone within the organization will continue to move in the same direction, without any type of confusion or morale crushing errors. The sharing of information from the executive level, all the way down to the lowliest department makes everyone feel as though they are part of the big picture, which in turn boosts morale and ensures that every employee will remain focused on reaching every goal and objective that is put before them.

Objectiveli is a goals and objectives management application, from setting, to managing and tracking them. Objectiveli: Driving Outcomes that matter, fulfilling your Goals and Objectives, instead of losing focus; managing day-to-day emergencies and “things to do”. For a limited time Objectiveli is offering its application for free, signup from their website at