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The corporate management is divided into three groups, and this is top, middle and lower management. These divisions are made in order to make the workflow simple.

In most of the corporate scenario, the middle and lower management are made to contribute the most by adapting to the annual downsize of resources. This action is brought into force by the upper management to make the company keep up with the changing economic data.

Just like in every management, the need of goals and objectives in management is essential here. Now how does these two fits in and what are its effects on the company’s results. The lower management is made up of the actual production group, and it is the largest in any company. The interaction between this group and to the top level is carried out by the middle management. Therefore, middle management is vital for the smooth workflow. The top management acts upon the data sent by the middle management.

The goal is to make the middle management to analyze, compute and forecast the data sent by the lower management, before relaying it to the top level. The objective here is to see that the company is not set to failure. This means that the necessary actions should be taken according to the priority.

For this we can talk about an information technology firm. Usually these types of firms have clients on different time zones. To make the business operations simple they have offices and workforces deployed at the client’s offices.

So we can visualize the depth of the management here. It is common with these firms to have the top-level management to communicate with the client and then the middle level comes out with the right project management for the client.

Here the objective of the top-level management is to deliver the goals of the client to its middle level along with the high-priority tasks. Then it is the middle management which creates goals and objective in two different structures. One is presented to the client as well the top level for approval, and the other is communicated to the lower management.

The goals and objectives in management presented to the client is different than the one presented to the lower level. The client is presented with the project schedule which defines the objectives related to the project’s progress. The lower level is presented with multiple goals along with tasks based up the priority. The allotment of the manpower is handled by the middle management. The tasks of hiring the required skills and to the allocation of project funds is also the part of tasks define in the objective of the middle management for the given goal.

The top management is briefed regarding the overall progress related to its project. The upper management basically communicates with the client and with the middle level. The top management has fewer goals and objectives compared to the middle management.

In companies that are related to information technology, there is usually more than one project running simulations across different time zones. So here the main objective is quality, communication and time bound progress to make the client happy.


Natasha, very well said. We think that Goals and Objectives should cascade down to all levels, and even more than that we think that the top and middle level goals need to align with the personal and work goals of people at all levels, and that would make the company unstoppable. Great comment. Thanks


But this is quite controversial that goals and objectives are only important for top and middle level management. However at the least level, goals and objectives are set for the individuals so that they can work in a frame and just because of this top and middle level achieve their own goals. But in top and middle level, goals and objectives, in simple words, are the paths and instructions which they have to pass on their lower level.