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4 comments
rosalind
rosalind

Changes in the business environment are taking place at a rapid pace. The top management of an organization therefore needs to respond accurately and efficiently to these changes. To face these challenges, the business firms are increasingly relying on measurable objectives. It involves understanding present and future trends, determining the direction in which the firm is headed.

Arthur Jones
Arthur Jones

The objectives must be realistic and definitely easy to understand. At times, managers may have to be trained in setting useful and measurable goals and communicating the same to their subordinates effectively.

Kelly Loubet
Kelly Loubet

Ha! I love this! I'm always being asked how something can be measured... there you go! :)